Privacy Policy

Last Updated: August 18, 2025

1. Introduction

Triple A Consultancy ("we", "our", or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website and services.

We are based in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Information You Provide

  • Contact details (name, email address, phone number)
  • Business information (company name, industry, team size)
  • Project requirements and business challenges
  • Communication preferences
  • Any other information you choose to provide

2.2 Information We Collect Automatically

  • Website usage data (pages visited, time spent, click patterns)
  • Device information (browser type, operating system, IP address)
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use your personal information for the following purposes:

  • Providing our AI consultancy and coaching services
  • Responding to your inquiries and booking requests
  • Communicating about our services and updates
  • Improving our website and services
  • Complying with legal obligations
  • Protecting our business interests and preventing fraud

4. Legal Basis for Processing

We process your personal data based on:

  • Consent: When you provide explicit consent for specific purposes
  • Contract: To perform our services and fulfill our contractual obligations
  • Legitimate Interest: For business operations, marketing, and service improvement
  • Legal Obligation: To comply with applicable laws and regulations

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your data with:

  • Service providers who assist in delivering our services
  • Professional advisors (lawyers, accountants, auditors)
  • Regulatory authorities when required by law
  • Third parties with your explicit consent

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and staff training
  • Secure data storage and backup procedures

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Typically:

  • Client data: For the duration of our relationship plus 7 years for tax purposes
  • Marketing data: Until you withdraw consent or 3 years of inactivity
  • Website analytics: 26 months from collection

8. Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your data
  • Restriction: Limit how we process your data
  • Portability: Receive your data in a structured format
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw consent at any time

9. Cookies

Our website uses cookies to improve your experience. We use:

  • Essential cookies: Required for website functionality
  • Analytics cookies: To understand website usage
  • Marketing cookies: For targeted advertising (with consent)

You can manage cookie preferences through your browser settings.

10. Third-Party Services

Our website may contain links to third-party services. We are not responsible for their privacy practices. Please review their privacy policies before providing any information.

11. International Transfers

We primarily process data within the UK. If we transfer data internationally, we ensure appropriate safeguards are in place, including adequacy decisions or standard contractual clauses.

12. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal information from children under 16.

13. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the updated policy on our website with a new "Last Updated" date.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

  • Email: craig@tripleacoaching.com
  • Phone: 07413883257
  • LinkedIn: Craig Eldred

15. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data appropriately:

  • Website: ico.org.uk
  • Phone: 0303 123 1113